From hesitation and stress → to calm, confident, clear sales conversations that close
I help service-based solopreneurs sell with confidence — without ever feeling “salesy” — using proven frameworks that dissolve objections, build trust, and make sales feel simple.
Sales doesn’t have to feel stressful or “salesy.”
If you’re a hands-on business owner, chances are you love what you do — but when it comes to selling, hesitation and doubt can hold you back.
This is where that changes. I’ll show you how to start conversations with confidence, reduce objections before they appear, and handle resistance calmly when it does. With the right structure, sales becomes natural — and clients say yes with ease.
Hello, I'm Steve
For over 35 years I’ve lived and breathed sales and marketing — and I know exactly how stressful it can feel when selling doesn’t come naturally.
That’s why I founded Soaring Sales Academy™. My mission is simple: to help service-based business owners replace hesitation and stress with clarity and confidence in every sales conversation.
I bring proven frameworks, real-world experience, and a calm, human approach — so you don’t have to figure it all out alone.
The Power of Problems™
Every great sales conversation starts here: with the real problem.
So let’s start with yours. What does your dream business look like?
More income, more freedom, more clients who truly value what you do?
Now — what’s stopping you? Most business owners I work with face the same challenges:
Sales feels uncomfortable, and confidence is low.
Too many inquiries never convert.
It’s hard to stand out from the competition.
Pricing feels uncertain.
You sense there’s more potential, but don’t know where to focus.
Ideas never get fully implemented.
Any one of these problems can slow a business down.
Together? They can bring growth to a halt.
The good news is this: when you know how to uncover and solve these problems — in your own business and in your sales conversations — everything changes.
Let’s rewrite your story and remove the struggle
You want to grow your business, but sales uncertainty makes every next step feel risky.
The truth? You don’t need to be extroverted or pushy to succeed. You just need a clear approach that attracts the right clients and gives you confidence in every conversation.
That’s where I come in — helping you turn hesitation and stress into calm, confident, clear sales conversations that close.
Empowering your goals and dreams
My coaching gives you clarity, structure, and practical tools that make selling simple.
As you move through the process, you’ll see how powerful it feels to have a clear roadmap. Instead of sales struggles, you’ll experience what I call sales made easy.
The result? Less stress. More sales. And the freedom to build the business you
Free Guide: The PPP Method™
Handle objections with calm confidence.
The PPP Method™ is a free, practical guide that helps service-based business owners navigate sales conversations without pressure or panic. Learn how to Prepare, Pre-empt, and Probe—so you can respond with clarity and confidence every time.
Download now and take the stress out of selling.
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