How it all began
Are you a wellness or holistic coach who loves the work you do, but feels hesitation, stress, or self-doubt the moment a sales conversation begins?
If selling feels uncomfortable, unclear, or out of alignment, you’re not alone.
I work with women in wellness, holistic, mindfulness, somatic, and systemic coaching who want to attract aligned clients through conversations that feel calm, grounded, and authentic.
When we work together, something shifts.
You gain a clear structure.
You gain heart-centred confidence.
You gain a way of selling that honours your values and your nervous system.
And with that shift, aligned clients begin saying yes with ease.
Coaching to unlock your sales potential
I’m Steve Donnellan, a calm, grounded sales coach for women who help others heal.
If you’re deeply skilled at your craft but still feel uncertainty in sales conversations, you’re exactly who I work with. You’ve poured your heart into your work, but selling can still feel tense, unclear, or misaligned.
You sense the potential in your practice, you just need a clearer way to communicate your value and lead conversations with confidence.
Imagine feeling grounded before every call.
Imagine guiding clients calmly through their decisions.
Imagine sales feeling like a natural expression of your purpose.
That’s the transformation we create together.
Confessions of a sales geek!
(And How It Helps You)
I started in marketing, earned a Diploma in Marketing, and later found my way into sales, where I struggled at first. Scripts felt wrong, pressure didn’t suit me, and I often froze.
Through years of learning, study, and practice, I developed a human, calm, clarity-based way of selling that worked.
When I moved from Australia to Ireland, I applied these methods across new roles, eventually generating multiple tens of millions in sales.
Alongside that work, I trained others, mentored teams, and completed a Diploma in Sales Management (UCD).
What I didn’t realise then was that I was building a sales methodology perfectly suited to intuitive, heart-centred practitioners, the women I now work with every day.
Finding my calling
I always felt the pull to create something of my own. Over time, it became clear that my calm, structured approach to sales was exactly what so many coaches needed, especially in the wellness, holistic, and somatic coaching space.
Sales Confidence Accelerator™ was born from that realisation: to help women sell in a way that feels natural, safe, and aligned.
Not pushy.
Not performative.
Not scripted.
Just clear, confident, heart-centred conversations that lead to aligned clients.
When I’m not coaching, you’ll find me cycling through the Dublin and Wicklow hills, connecting with nature, clearing my head and enjoying the outdoors.
Sales coaching to unlock your sales potential
There’s no shortage of information online. The real challenge is knowing how to turn insights into confident action.
That’s why my coaching focuses on clarity, structure, and emotional safety.
I help you:
✔️ communicate your value clearly
✔️ reduce objections before they appear
✔️ handle concerns calmly and confidently
✔️ understand your clients deeply
✔️ gain a repeatable sales process that feels like you
Through our work, you gain a grounded, supportive structure for every conversation.
Together, we create a new story for your business, one where selling feels aligned, confident, and easeful.
My Mission
I help women in wellness, holistic, and mindfulness-based coaching sell their services with calm, heart-centred confidence. Using structured, compassionate frameworks, I guide them to communicate their value with clarity, honour their nervous system, and build a sustainable coaching business they feel proud of.
My Vision
To empower a global community of women who help others heal, giving them the clarity, confidence and leadership to grow aligned, sustainable, and life-changing businesses.
My Values
Clarity: Simple, grounded structures that make sales conversations feel natural.
Calm Confidence: Presence over pressure, authenticity over performance.
Service: Helping clients make empowered decisions with empathy and integrity.
Connection: Human-first, heart-centred conversations that build trust.
Growth: Deepening skills and self-leadership through continual learning.
Safety: Creating emotionally safe, supportive spaces where transformation feels possible.
