Handle Sales Objections with Calm Confidence – Every Time
Discover the 3-step method used by service-based business owners to turn objections into opportunities – without pressure, scripts, or salesy tactics.
Why Most Sales Conversations Fall Flat
If you’ve ever walked away from a sales call thinking “I should have said something else...”—you’re not alone.
For many service-based business owners, sales conversations feel uncomfortable, unclear, and unpredictable. You either freeze when a potential client pushes back, or you ramble to fill the silence—hoping they’ll say yes.
But here’s the real problem:
It's not a lack of talent.
It’s a lack of structure and preparation.
Most business owners were never taught how to confidently handle objections or lead a sales conversation that builds trust instead of pressure.
Instead, they:
❌ Worry they’ll come across as pushy
❌ Try to answer every question perfectly
❌ Avoid talking about pricing until the very end
❌ Get thrown off by even mild objections like “It’s too expensive” or “Let me think about it”
And when a few of those calls don’t convert, self-doubt creeps in fast.
The Transformation
The PPP Method™ was designed for this exact moment.
It gives you a simple, 3-step way to lead sales conversations with calm confidence:
✔️ Prepare – so you’re never caught off guard again
✔️ Pre-empt – so objections lose their power before they’re even raised
✔️ Probe – so you uncover the real reason behind the hesitation
You’ll stop winging it—and start showing up with clarity, confidence, and control.
Because sales shouldn’t feel like performance. It should feel like service.
What’s Inside
prepare
How to Prepare bulletproof answers to common objections
pre-empt
The art of Pre-empting resistance before it even arises
probe
What to say to Probe deeper and uncover the real reason behind a “no”
workbook
A Customisable workbook + real-world examples
Watch this short video to learn why the PPP Method™ is the ultimate sale tool!
your instructor
Steve Donnellan, founder of Soaring Sales Academy
Steve Donnellan is the founder of Soaring Sales Academy and a sales coach for service-based solopreneurs. With over 35 years of experience in sales and marketing, he helps business owners who feel awkward or underprepared in sales conversations build genuine confidence and clarity—without ever feeling pushy. Through practical tools and a people-first approach, Steve shows how selling can feel natural, empowering, and even enjoyable.
What People are Saying...
"It has given me great guidance and confidence on navigating those challenging sales calls. Well done on a very well structured presentation and invaluable information 👏👏👏"
Valerie F.
What People Are Saying
"Being able to pre-empt common client pushbacks, and having a structure to do so, will help with my own confidence, but also likely inspire confidence in the client of our own operations/services."
Mark O'C.
"Would highly recommend to any small business owner who needs a bit of sales guidance or even just a bit or motivation to get things going."
John S.
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Handle objections with ease and boost your sales with
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